Borussia Dortmund Premium Partnership
BlockDAG has entered into a landmark sponsorship deal with Borussia Dortmund (BVB), one of Germany’s most successful and globally recognized football clubs.
This partnership provides BlockDAG with extensive branding rights, including LED advertising around the pitch, large-scale screen placements during home games, and regular social media activations. Additionally, BlockDAG will have the opportunity to engage with Dortmund’s vast fanbase through various digital and in-person initiatives.
BlockDAG x Borussia Dortmund Premium Partnership
This collaboration stands as the largest crypto-related sponsorship deal ever in Germany, highlighting BlockDAG’s ambition to become a leading player in the European blockchain market. For Borussia Dortmund, the deal represents a strategic step into the rapidly evolving blockchain space, showcasing the club’s commitment to embracing innovation and maintaining its reputation as a forward-thinking organization. This partnership aligns Dortmund with a cutting-edge technology partner, reinforcing the club’s position as a leader both on and off the pitch.
Branding
BlockDAG will have a strong in-stadium presence through LED perimeter advertising and large screen displays during all Borussia Dortmund home games at Signal Iduna Park. This ensures high visibility for the brand, reaching millions of fans both in the stadium and through televised broadcasts.
Community Engagement
BlockDAG plans to run a series of fan contests and exclusive giveaways, including VIP matchday experiences and signed memorabilia, designed to deepen fan engagement and reward both existing and new BDAG token holders. These initiatives aim to create a more interactive and rewarding relationship between the club, BlockDAG, and its growing community.
VIP Experiences
As part of the sponsorship, BlockDAG will offer exclusive VIP hospitality packages to selected fans and BDAG holders. These experiences include behind-the-scenes tours, meet-and-greets with players, and access to premium seating at home games, fostering a stronger bond between the brand and its community.
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Photos from BVB